29-07 Thomson Reuters: omzetstijging in Q3 »
28-07 Virgin Media: recordwinst »
28-07 Wegener: resultaten Q2 »
28-07 WK: resultaten Q2 »
22-07 NY Times: resultaten Q2 »
21-07 Apple: resultaten Q2 »
21-07 Yahoo! stelt teleur in Q2 »
20-07 New figures suggest Times readership is down 84% »
19-07 Overname TMG concreter dan gedacht »
19-07 Times' Paid Model: The Unofficial Numbers Come In »
16-07 Google Books Goes Dutch »
16-07 Google: resultaten Q2 »
15-07 Wegener: boete NMa onterecht en buitenproportioneel »
15-07 Miljoenenboete Wegener »
14-07 Google en Koninklijke Bibliotheek sluiten overeenkomst »
There’s a revolution in the air that’s transforming society. It’s social networking and it’s empowering the consumer; but the majority of agencies aren’t getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
So if social media does take the lead in the future of brand communications then permission-based advertising could become the norm and understanding this is vital for success, requiring a fundamental shift in mindset. Brands will have to earn the right to be in this space. Success will be measured by the degree to which a brand is allowed to blend in with the conversations that are going on, with or without it, calling for a more subtle softer drip-feed approach … er is meer
29-07 Dilemma: newspapers or untrustworthy Internet? »
28-07 Study: Newspapers Sink Below Internet and TV as Information Sources »
28-07 Forrester: Marketers Should Forgo Foursquare »
28-07 The Financial Times: a digital success for 2010? »
22-07 Google's groene data centers »
22-07 Pearson unveils Brazil deal »
22-07 Facebook Stories: feestje van Facebook en 500 miljoen gebruikers »
21-07 Apollo News voor iPad: krant van de toekomst »
20-07 E-books overtake hardcover sales at Amazon »
16-07 iPhone 4 Antenna-gate: reactie van Apple »
15-07 Washington Post koopt iCurrent »
14-07 Report: Dramatic Decline in Magazine Closures This Year »
13-07 Lancaster Online live with Journalism Online's Press+ »
13-07 Penthouse prepares bid Playboy »
12-07 Time magazine remains free online, but offers less content »
08-07 Growing Discontent »
06-07 Does Twitter threaten ethical journalism »
06-07 Relatie tussen sport en media »
05-07 Yahoo brengt nieuwsblog uit zoekopdrachten »
05-07 Sarkozy beinvloedt verkoop Le Monde »
05-07 Forbes: journalism needs to stay up to date as technology dependence increases »
05-07 Val DSB niet de schuld media »
30-06 The Subscription Economy »
30-06 Cisco Cius: zakelijk tablet »
30-06 Hulu Premium voor iPad, Xbox 360, PS3 en meer »
30-06 Playboy saneert verder »
29-06 Yahoo! digital content Style Guide »
28-06 Hulu: test paid-for video »
24-06 Rupert's Right »
24-06 Content Navigation & Search »
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er is meerCity University London is the ideal place for a successful publishing career. Putting you on the doorstep of the world capital of publishing. This gives you unrivalled access to the industry both during and after the course …
er is meerMet Answers for Media™ plan je nieuwe uitgeefstrategieen en online producten effectief en moeiteloos alvorens ze te lanceren en implementeren. Answers for Media™ is ontwikkeld door SAP, Superp en Intelink.
er is meerThomson Reuters (TSX / NYSE: TRI), the world’s leading source of intelligent information for businesses and professionals, today reported results for the second quarter ended June 30, 2010. The company reported ongoing revenues of $3.2 billion, underlying operating profit of $655 million, underlying operating profit margin of 20.4% and underlying [...]
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